My design decisions are informed by data and user research. My experience is quite diverse: I've helped create an online bank from scratch, been part of a team building a loyalty app for one of the UK’s biggest and most renowned family of brands, simplified the ordering process for personalised dog food, and been part of the team that launched apps and platforms for GPS tracked sports activity at one of the world’s biggest navigation companies. I’ve experience managing small design teams, running design and development sprints when a scrum master was needed and I’ve stepped up when a product manager was needed in more than one occasion. I’ve worked in startups and huge international companies, being the lone designer or as part of multidisciplinary design teams.
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